Elaine Kim. Elaine Kim, the Los Angeles-based designer behind the contemporary brand Product, has re-emerged with a new eponymous line. Along with the new high-end women's wear line, Kim launched an online shop. TrendspottingLA assisted in developing the clean e-store design and navigation structure, and successfully promoted the e-commerce site in print media, on prominent fashion blogs and on social networking sites to drive traffic to the store.
Within the first couple of months, more than 2,500 visits were recorded.
CALIFORNIA APPAREL NEWS